For this project, I collaborated with a team to create a campaign concept for Yasso, a well-known brand specializing in Greek yogurt bars. Our objective was to design a spring-themed, seasonal campaign that reflected Yasso's playful, health-conscious, and vibrant brand personality while resonating with their target audience. We concentrated on developing a unified visual identity, carefully chosen typography, and striking imagery, alongside a versatile tagline that could be seamlessly integrated across the various platforms where we executed the campaign.  

Project Credits:
Maya Lohr
Lily Rostal
Kit Gagnon